Have you ever clicked “play” on a movie just because the trailer blew you away… only to realize the actual film didn’t live up to the hype? Or the opposite: have you discovered an awesome hidden gem thanks to a trailer that hooked you in the first 10 seconds? Trailers aren’t just previews anymore. In today’s world they’re one of the most powerful marketing tools in film—whether we’re talking big Hollywood blockbusters, indie features, short films, series, documentaries, or content on platforms like Rumble and YouTube. A great trailer can pack theaters, explode views online, or—if it’s done poorly—make people scroll right past even if the movie itself is solid. Today I want to break down why trailers are so important, what separates the killer ones from the flops, how the trailer industry became big business… and how I’m starting to dip my toes into it myself as a total beginner. Why a trailer can sometimes matter more than the movie itself A trailer has one clear job: make you want t...